Why is Organizational Traffic Safety an emerging focus area?
Globally 1.19 million people are killed and a lot more are severely injured every year by our transport systems. Road crashes are the leading cause of death among people aged 5-29.
Traffic safety is about saving lives, but its impact streches beyond, shaping equality and social sustainability. It influences global health and allows adults and kids to move actively, freely and safely in urban environments. And it is about occupational health and safety and human rights.
Around 50 % of all traffic accidents are linked to work-related mobility - wether someone is killed or injured while working or as a result of work-related transport.
The 3rd Global Ministerial Conference on Road Safety, held in Stockholm in February 2020, was a gamechanger for how traffic safety is viewed as a global topic. The conference proclaimed traffic safety as part of the Agenda 2030 for Sustainable Development, not just as a singular goal but also as a facilitator for other goals.
With the Stockholm Declaration, the world leaders and private sector representatives united around the ambition to have businesses globally include traffic safety as part of their sustainability reporting practices.
Where do we go from there?
Whether it is to comply with the European Union's Corporate Due Diligence and Sustainability Reporting Directives or to aim for the FIA Road Safety Index highest ratings, we are here to help your organization.
We offer scalable approaches to match your organization's needs and ambition:
Introduction course:
Providing the knowledge on why and how can a company evaluate its safety footprint and implement targeted improvements.
► Why is the safety footprint important?
► What is the Sphere of influence and how can it be assessed?
► What are the available tools?
Getting started workshop:
1-day workshop where we walk you through the concept of reporting on traffic safety within an organization. We will focus on:
► How to identify your footprint?
► How is the Road Safety index constructed?
► What kind of information is needed to advance your organizational traffic safety efforts?
Value Chain Analysis:
Hands-on assistance in mapping out and segmenting your value chain, to spotlight your Sphere of influence in terms of traffic safety.
► The goal is to determine the most effective strategy to start addressing the safety footprint and lay out the next steps.
Guided Implementation:
A comprehensive evaluation of your company's current traffic safety practices, identifying the Sphere of influence and building a sustainable safety culture.
► We adapt our methods and way of working to your organization's specific needs.
Collaborations and externally funded projects
Members of Guidance to Zero's team have been involved in developing the FIA Road Safety Index from the start. FIA RSI is the only tool to measure how well your company perform regarding traffic safety. Read more on FIA's webpage.
Guidence to Zero worked on a project funded by Skyltfonden, where we looked at good examples of companies that diligently publish report on their traffic safety. The project's findings provide guidance and inspiration for more companies to join the movement. If you think your company has good practices to share, or if you wish to improve your company's practices, don't hesitate to reach out!
Guidance to Zero is partner of SAFER Vehicle and Traffic Safety Centre at Chalmers, a collaborative platform for research and knowledge exchange on safer road transport environment for all and Vision Zero achievement. Since 2024, we have been leading a Working Group at SAFER, on the topic To identify and improve your companies' work within traffic safety. The group hosts workshops where professionals can learn and contribute to the understanding of the complexities and challenges of different organizations.